Analysis and Strategy
Amazon offers vast business opportunities, but it is a very competitive environment. To achieve a high ranking and positive results, a company needs an analytical approach and a detailed strategy.
Amazon is the number one search engine in the world for product searches and the place where more than 50% of users start buying online. As with Google, it is essential to know both the logic underlying its operations and users’ habits.
Buying processes, keywords, best practices, attention to images, and many other elements are the factors that determine the success of a seller on the platform. Here’s how we organize their management on corporate accounts.
& Strategy Consulting
We help companies maximise their CTR, conversions, user trust and other factors that improve their ranking on Amazon and the chances to win the Buy Box, in both the Italian and the international Marketplaces. The Buy Box is the white box that appears next to the product details and is the point of passage for 82% of transactions on Amazon. Each time a product listing is displayed, Amazon’s algorithm chooses a seller who offers that specific ASIN and shows it, attributing any purchase to it. The competition is not just about price but involves the sellers’ reliability. Thus, we take care of all the aspects contributing to the sale. The key to a seller’s success on Amazon is the combination of visibility and reputation. Here’s how we organize all the aspects that enhance these two assets.
Amazon Advertising Management
Many businesses are not present on Amazon, but their products are sold on the platform by retailers acting as Sellers.
This poses a potential risk for their brand reputation, as many factors are out of the brand’s control and could easily be overlooked. For instance:
- Incomplete product listings with just a few low-definition images and/or inadequate descriptions with the wrong tone of voice
- Incomplete or incorrect information
- FAQs without answers
- Lack of A+ content or the Store Front
This can be extremely damaging for a business’ reputation, as Amazon users tend to attribute these shortcomings to the brand.
To prevent this from happening, manufacturers can register their brand on Amazon. This gives them authority over their product listings, ensuring they are complete and correct and put their brand in a positive light, and all Sellers/Vendors must use them.
Companies must therefore put the correct brand protection measures in place to safeguard the image of their products, irrespective of who sells them.