Histomer
THE CHALLENGE
Histomer, a leading company in the cosmetics field, faced challenges with revenue growth and numerous customer complaints regarding orders shipped through FBM. Selll was chosen as a partner to increase channel sales and address the complaints.
THE EXECUTION
To increase revenue, we asked the company to enforce the list price on resellers who won the Buy Box. In addition, we enhanced the brand image, improved SEO, boosted reviews through the Vine program, and implemented a targeted advertising strategy.
To reduce customer complaints, we identified a logistics partner capable of handling FBM shipments for low turnover products and optimized logistics through the FBA program.
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