X-Technology, a leading company with over 800 patents in the thermal sportswear industry, aims to improve the visibility of its products for consumers to encourage sales. Known for its innovation and quality, the company seeks to optimise its distribution and communication channels, making the discovery and purchase of their technical clothing easier for potential customers. 

We analysed the sales history and product indexing to identify priority ASINs. By analysing best-selling competitors, we identified best practices and optimal keywords, which were then complemented by the employment of images and A+ content. We then unified product variations to boost reviews and sales, improving rankings. Finally, we launched targeted advertising campaigns.