Whirlpool is the leading multinational company in the domestic appliances industry which includes the Whirlpool, Indesit and Hotpoint brands. Whirlpool was looking for a partner to manage its extensive and diverse product catalogue, as well as to optimise advertising campaigns through targeted and innovative strategies. Their aim was to reach a significant increase in sales. 

In collaboration with Whirlpool, we selected products to emphasise by employing key content on product pages optimised for search engines, and by improving advertising campaigns working closely with Amazon for specific events (including Fire TV and DSP). We also optimised store pages with deals to maximise visibility during peak traffic hours.