Terra Moretti represents a distinguished group in the wine industry thanks to a portfolio of six prestigious brands, Bellavista being the most recognised among them. Selll was selected to develop strategies to increase product prices, with the main objective being an increase in perceived value with no negative impact on sales. 

We analysed the best sellers to identify keywords that would best allow optimisation of titles, descriptions and bullet points, and created ad hoc images and A+ content to increase the perceived value of the products. We then unified duplicate ASINs created by resellers to benefit from a fast increase in reviews and an improved product indexing.