MSD Animal Health is the division dedicated to preserving and improving animal welfare of a pharmaceutical company. They expressed the desire to improve their presence in the marketplace, although not directly managing the sales channel. The goal is to support its resellers through targeted investments in advertising campaigns. 

Tasks included an analysis of historical sales trend, search engine optimisation of texts, revision of graphic materials including images, Store Front and A+ Content, development and implementation of an elaborate advertising strategy (search campaigns and programmatic advertising), account management for three sellers, as well as constant monitoring of market share and positioning of the product listings.