LongLife is one of the leading companies in the industries of nutraceuticals, phytotherapy and mycotherapy. As a brand, it’s characterised by high repurchase rate due to the high quality of its products. Aiming to expand its customer base without compromising performance, LongLife commissioned us to devise strategies able to attract new customers, targeting a specific Customer Acquisition Cost (CAC).  

We focused on non-branded keywords, considering the purchases generated by these keywords as though they were new customers, since they were not directly searching for LongLife products. We then planned the advertising budget and created campaigns that would cover both the different stages of the marketing funnel and branded competitor keywords. In addition, we handled daily optimization, and created a bespoke monthly reporting system.