Bolton is an Italian multinational company active in home care, adhesive products, beauty and personal care. Our collaboration with Bolton was geared towards the improvement of Return on Advertising Spend (ROAS) and the increase in sales of their UHU and Imedio brands in the Spanish market. 

We implemented a set of strategies to boost their presence and sales, starting with an analysis of the historical performance of their products, followed by search engine optimisation. We then simplified navigation by merging related product families, developed tactics to win the buy-box, and managed advertising campaigns. In addition, we managed Born To Run orders, optimising inventory based on demand forecast.