{"id":2197,"date":"2024-04-23T12:07:24","date_gmt":"2024-04-23T11:07:24","guid":{"rendered":"https:\/\/selll.it\/?post_type=cliente&p=2197"},"modified":"2024-09-17T16:15:51","modified_gmt":"2024-09-17T15:15:51","slug":"longlife","status":"publish","type":"cliente","link":"https:\/\/selll.it\/en\/projects\/longlife\/","title":{"rendered":"LongLife"},"content":{"rendered":"
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THE CHALLENGE<\/h2>\r\n
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LongLife<\/span> is <\/span>one of the leading companies in the industries of nutraceuticals, phytotherapy and <\/span>mycotherapy<\/span>. As a brand, it’s characterised by high repurchase rate due to the high quality of its products. Aiming to expand its customer base without compromising performance, <\/span>LongLife<\/span> commissioned us to devise strategies able to attract new customers, targeting a specific Customer Acquisition Cost (CAC).\u00a0<\/span><\/span>\u00a0<\/span><\/p>\n<\/span><\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>

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THE EXECUTION<\/h2>\r\n
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We focused on non-branded keywords, considering the purchases generated by these keywords as though they were new customers, since they were not directly searching for <\/span>LongLife<\/span> products. We then planned the advertising budget and created campaigns that would cover both the different stages of the marketing funnel and <\/span><\/span>branded<\/span> competitor<\/span><\/span> keywords<\/span>. In addition, we <\/span>handled <\/span>daily optimization, and created a <\/span>bespoke<\/span> monthly reporting system.<\/span><\/span>\u00a0<\/span><\/p>\n<\/span><\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>

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MORE PROJECTS<\/p>\r\n <\/div>\r\n <\/div>\r\n\r\n

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\r\n Terra Moretti\r\n <\/div>\r\n <\/div>\r\n <\/a>\r\n <\/div>\r\n <\/div>\r\n<\/section>","protected":false},"featured_media":9629,"template":"","progetto":[72],"class_list":["post-2197","cliente","type-cliente","status-publish","has-post-thumbnail","hentry","progetto-test-en"],"acf":[],"yoast_head":"\nLongLife - Selll<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/selll.it\/en\/projects\/longlife\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LongLife - Selll\" \/>\n<meta property=\"og:url\" content=\"https:\/\/selll.it\/en\/projects\/longlife\/\" \/>\n<meta property=\"og:site_name\" content=\"Selll\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-17T15:15:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/selll.it\/wp-content\/uploads\/2024\/05\/CS-longlife-1-svg-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1245\" \/>\n\t<meta property=\"og:image:height\" content=\"850\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/selll.it\/en\/projects\/longlife\/\",\"url\":\"https:\/\/selll.it\/en\/projects\/longlife\/\",\"name\":\"LongLife - 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