{"id":2193,"date":"2024-04-05T13:11:40","date_gmt":"2024-04-05T12:11:40","guid":{"rendered":"https:\/\/selll.it\/cliente\/msd\/"},"modified":"2024-09-17T16:15:23","modified_gmt":"2024-09-17T15:15:23","slug":"msd","status":"publish","type":"cliente","link":"https:\/\/selll.it\/en\/projects\/msd\/","title":{"rendered":"MSD"},"content":{"rendered":"
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THE CHALLENGE<\/h2>\r\n


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MSD Animal Health is the division dedicated to preserving and improving animal welfare<\/span> of a pharmaceutical company<\/span>. They expressed <\/span>the<\/span> desire to improve their presence in the <\/span>marketplace,<\/span> although not directly managing the sales channel. The goal is to support its <\/span>re<\/span>sellers through targeted investments in advertising campaigns.<\/span><\/span>\u00a0<\/span><\/p>\n<\/span><\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>

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THE EXECUTION<\/h2>\r\n

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Tasks included an analysis of historical sales trend, search engine optimisation of texts, revision of graphic materials including images, Store Front and A+ Content, <\/span>development<\/span> and implementation of <\/span>an<\/span> elaborate advertising strategy <\/span><\/span>(search campaigns and programmatic advertising)<\/span><\/span>, account management <\/span>for<\/span> three sellers, as well as constant monitoring of market share and positioning of the product listings.<\/span><\/span>\u00a0<\/span><\/p>\n<\/span><\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>

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MORE PROJECTS<\/p>\r\n <\/div>\r\n <\/div>\r\n\r\n

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\r\n UHU\r\n <\/div>\r\n <\/div>\r\n <\/a>\r\n <\/div>\r\n
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\r\n Whirlpool\r\n <\/div>\r\n <\/div>\r\n <\/a>\r\n <\/div>\r\n
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\r\n Terra Moretti\r\n <\/div>\r\n <\/div>\r\n <\/a>\r\n <\/div>\r\n <\/div>\r\n<\/section>","protected":false},"featured_media":9614,"template":"","progetto":[72],"class_list":["post-2193","cliente","type-cliente","status-publish","has-post-thumbnail","hentry","progetto-test-en"],"acf":[],"yoast_head":"\nMSD - Selll<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/selll.it\/en\/projects\/msd\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MSD - Selll\" \/>\n<meta property=\"og:url\" content=\"https:\/\/selll.it\/en\/projects\/msd\/\" \/>\n<meta property=\"og:site_name\" content=\"Selll\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-17T15:15:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/selll.it\/wp-content\/uploads\/2024\/05\/CS-MSD-1-1-svg.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1238\" \/>\n\t<meta property=\"og:image:height\" content=\"850\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/selll.it\/en\/projects\/msd\/\",\"url\":\"https:\/\/selll.it\/en\/projects\/msd\/\",\"name\":\"MSD - 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