{"id":10163,"date":"2025-03-31T08:15:23","date_gmt":"2025-03-31T07:15:23","guid":{"rendered":"https:\/\/selll.it\/?post_type=cliente&p=10163"},"modified":"2025-03-31T09:05:37","modified_gmt":"2025-03-31T08:05:37","slug":"histomer","status":"publish","type":"cliente","link":"https:\/\/selll.it\/en\/projects\/histomer\/","title":{"rendered":"Histomer"},"content":{"rendered":"
\r\n
\r\n
\r\n
\r\n

THE CHALLENGE<\/h2>\r\n
<\/div>\r\n <\/div>\r\n <\/div>\r\n
\r\n
\r\n

Histomer, a leading company in the cosmetics field, faced challenges with revenue growth and numerous customer complaints regarding orders shipped through FBM. Selll was chosen as a partner to increase channel sales and address the complaints.<\/p>\n<\/span><\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>

\r\n
\r\n \r\n
\r\n
\r\n \"\"\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>
\r\n
\r\n
\r\n
\r\n

THE EXECUTION<\/h2>\r\n
<\/div>\r\n <\/div>\r\n <\/div>\r\n
\r\n
\r\n

To increase revenue, we asked the company to enforce the list price on resellers who won the Buy Box. In addition, we enhanced the brand image, improved SEO, boosted reviews through the Vine program, and implemented a targeted advertising strategy.<\/p>\n

To reduce customer complaints, we identified a logistics partner capable of handling FBM shipments for low turnover products and optimized logistics through the FBA program.<\/p>\n<\/span><\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>

\r\n
\r\n \r\n
\r\n
\r\n \"\"\r\n <\/div>\r\n <\/div>\r\n
\r\n
\r\n \"\"\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>
\r\n\r\n
\r\n
\r\n

MORE PROJECTS<\/p>\r\n <\/div>\r\n <\/div>\r\n\r\n

\r\n
\r\n \r\n
\r\n
\r\n \"\"\r\n <\/div>\r\n
\r\n UHU\r\n <\/div>\r\n <\/div>\r\n <\/a>\r\n <\/div>\r\n
\r\n \r\n
\r\n
\r\n \"\"\r\n <\/div>\r\n
\r\n Whirlpool\r\n <\/div>\r\n <\/div>\r\n <\/a>\r\n <\/div>\r\n
\r\n \r\n
\r\n
\r\n \"\"\r\n <\/div>\r\n
\r\n Terra Moretti\r\n <\/div>\r\n <\/div>\r\n <\/a>\r\n <\/div>\r\n <\/div>\r\n<\/section>","protected":false},"featured_media":10181,"template":"","progetto":[72],"class_list":["post-10163","cliente","type-cliente","status-publish","has-post-thumbnail","hentry","progetto-test-en"],"acf":[],"yoast_head":"\nHistomer - Selll<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/selll.it\/en\/projects\/msd\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Histomer - Selll\" \/>\n<meta property=\"og:url\" content=\"https:\/\/selll.it\/en\/projects\/msd\/\" \/>\n<meta property=\"og:site_name\" content=\"Selll\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-31T08:05:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/selll.it\/wp-content\/uploads\/2025\/03\/Histomer_01.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2476\" \/>\n\t<meta property=\"og:image:height\" content=\"1700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/selll.it\/en\/projects\/histomer\/\",\"url\":\"https:\/\/selll.it\/en\/projects\/msd\/\",\"name\":\"Histomer - Selll\",\"isPartOf\":{\"@id\":\"https:\/\/selll.it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/selll.it\/en\/projects\/msd\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/selll.it\/en\/projects\/msd\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/selll.it\/wp-content\/uploads\/2025\/03\/Histomer_01.jpg\",\"datePublished\":\"2025-03-31T07:15:23+00:00\",\"dateModified\":\"2025-03-31T08:05:37+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/selll.it\/en\/projects\/msd\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/selll.it\/en\/projects\/msd\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/selll.it\/en\/projects\/msd\/#primaryimage\",\"url\":\"https:\/\/selll.it\/wp-content\/uploads\/2025\/03\/Histomer_01.jpg\",\"contentUrl\":\"https:\/\/selll.it\/wp-content\/uploads\/2025\/03\/Histomer_01.jpg\",\"width\":2476,\"height\":1700},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/selll.it\/en\/projects\/msd\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/selll.it\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Histomer\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/selll.it\/#website\",\"url\":\"https:\/\/selll.it\/\",\"name\":\"Selll\",\"description\":\"Marketplace experts\",\"publisher\":{\"@id\":\"https:\/\/selll.it\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/selll.it\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/selll.it\/#organization\",\"name\":\"Playmode\",\"url\":\"https:\/\/selll.it\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/selll.it\/#\/schema\/logo\/image\/\",\"url\":\"\",\"contentUrl\":\"\",\"caption\":\"Playmode\"},\"image\":{\"@id\":\"https:\/\/selll.it\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.instagram.com\/flyweb.it\/\",\"https:\/\/www.linkedin.com\/company\/10426752\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Histomer - Selll","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/selll.it\/en\/projects\/msd\/","og_locale":"en_US","og_type":"article","og_title":"Histomer - Selll","og_url":"https:\/\/selll.it\/en\/projects\/msd\/","og_site_name":"Selll","article_modified_time":"2025-03-31T08:05:37+00:00","og_image":[{"width":2476,"height":1700,"url":"https:\/\/selll.it\/wp-content\/uploads\/2025\/03\/Histomer_01.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/selll.it\/en\/projects\/histomer\/","url":"https:\/\/selll.it\/en\/projects\/msd\/","name":"Histomer - Selll","isPartOf":{"@id":"https:\/\/selll.it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/selll.it\/en\/projects\/msd\/#primaryimage"},"image":{"@id":"https:\/\/selll.it\/en\/projects\/msd\/#primaryimage"},"thumbnailUrl":"https:\/\/selll.it\/wp-content\/uploads\/2025\/03\/Histomer_01.jpg","datePublished":"2025-03-31T07:15:23+00:00","dateModified":"2025-03-31T08:05:37+00:00","breadcrumb":{"@id":"https:\/\/selll.it\/en\/projects\/msd\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/selll.it\/en\/projects\/msd\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/selll.it\/en\/projects\/msd\/#primaryimage","url":"https:\/\/selll.it\/wp-content\/uploads\/2025\/03\/Histomer_01.jpg","contentUrl":"https:\/\/selll.it\/wp-content\/uploads\/2025\/03\/Histomer_01.jpg","width":2476,"height":1700},{"@type":"BreadcrumbList","@id":"https:\/\/selll.it\/en\/projects\/msd\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/selll.it\/en\/"},{"@type":"ListItem","position":2,"name":"Histomer"}]},{"@type":"WebSite","@id":"https:\/\/selll.it\/#website","url":"https:\/\/selll.it\/","name":"Selll","description":"Marketplace experts","publisher":{"@id":"https:\/\/selll.it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/selll.it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/selll.it\/#organization","name":"Playmode","url":"https:\/\/selll.it\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/selll.it\/#\/schema\/logo\/image\/","url":"","contentUrl":"","caption":"Playmode"},"image":{"@id":"https:\/\/selll.it\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/flyweb.it\/","https:\/\/www.linkedin.com\/company\/10426752"]}]}},"_links":{"self":[{"href":"https:\/\/selll.it\/en\/wp-json\/wp\/v2\/cliente\/10163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/selll.it\/en\/wp-json\/wp\/v2\/cliente"}],"about":[{"href":"https:\/\/selll.it\/en\/wp-json\/wp\/v2\/types\/cliente"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/selll.it\/en\/wp-json\/wp\/v2\/media\/10181"}],"wp:attachment":[{"href":"https:\/\/selll.it\/en\/wp-json\/wp\/v2\/media?parent=10163"}],"wp:term":[{"taxonomy":"progetto","embeddable":true,"href":"https:\/\/selll.it\/en\/wp-json\/wp\/v2\/progetto?post=10163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}