{"id":10153,"date":"2025-03-31T07:43:15","date_gmt":"2025-03-31T06:43:15","guid":{"rendered":"https:\/\/selll.it\/?post_type=cliente&#038;p=10153"},"modified":"2025-03-31T09:07:00","modified_gmt":"2025-03-31T08:07:00","slug":"msd-animal-health-transparency","status":"publish","type":"cliente","link":"https:\/\/selll.it\/en\/projects\/msd-animal-health-transparency\/","title":{"rendered":"MSD Scalibor"},"content":{"rendered":"<section class=\"progetto__testo \">\r\n    <div class=\"row\">\r\n        <div class=\"columns small-12 medium-4\">\r\n            <div class=\"ct-text\">\r\n                <h2 class=\"subtitle-2 js-heading\">THE CHALLENGE<\/h2>\r\n                <div class=\"title-2 js-heading\"> <p><br data-mce-bogus=\"1\"><\/p>\n<\/div>\r\n            <\/div>\r\n        <\/div>\r\n        <div class=\"columns small-12 medium-7 medium-offset-1\">\r\n            <div class=\"ct-text\">\r\n                <div class=\"text-1 js-heading\"><span><p>MSD Animal Health is the division dedicated to preserving and improving animal welfare of a pharmaceutical company. Their flagship product on Amazon, Scalibor, attracted fraudulent resellers who connected to the product page with counterfeit products. This had several implications:<\/p>\n<ul>\n<li>the collars did not protect against parasites, consequently leading customers to leave negative reviews;<\/li>\n<li>Amazon stopped buying Scalibor from vendors because they could find it at a lower price from fraudulent resellers;<\/li>\n<li>If the problem had not been resolved, the brand would have withdrawn its investment from the channel.<\/li>\n<\/ul>\n<\/span><\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section><section class=\"progetto__immagine leaving_animation\">\r\n    <div class=\"row\">\r\n        \r\n                            <div class=\"columns small-12 medium-12\">\r\n                        <div class=\"ct-image\">\r\n                            <img decoding=\"async\" class=\"birghtness_img\" src=\"https:\/\/selll.it\/wp-content\/uploads\/2025\/03\/MSD_Scalibor_02-1-150x150.jpg\" srcset=\"https:\/\/selll.it\/wp-content\/uploads\/2025\/03\/MSD_Scalibor_02-1-300x192.jpg 300w, https:\/\/selll.it\/wp-content\/uploads\/2025\/03\/MSD_Scalibor_02-1-1024x655.jpg 1024w, https:\/\/selll.it\/wp-content\/uploads\/2025\/03\/MSD_Scalibor_02-1-768x491.jpg 768w, https:\/\/selll.it\/wp-content\/uploads\/2025\/03\/MSD_Scalibor_02-1-1536x982.jpg 1536w, https:\/\/selll.it\/wp-content\/uploads\/2025\/03\/MSD_Scalibor_02-1-2048x1309.jpg 2048w\" alt=\"\" \/>\r\n                        <\/div>\r\n                    <\/div>\r\n                        <\/div>\r\n<\/section><section class=\"progetto__testo \">\r\n    <div class=\"row\">\r\n        <div class=\"columns small-12 medium-4\">\r\n            <div class=\"ct-text\">\r\n                <h2 class=\"subtitle-2 js-heading\">THE EXECUTION<\/h2>\r\n                <div class=\"title-2 js-heading\"> <p><\/p>\n<\/div>\r\n            <\/div>\r\n        <\/div>\r\n        <div class=\"columns small-12 medium-7 medium-offset-1\">\r\n            <div class=\"ct-text\">\r\n                <div class=\"text-1 js-heading\"><span><p>We enrolled the products in the Transparency program, but ran into an unexpected issue: the reseller who created the product pages back in 2014 listed the brand as MSD Animal Health \u2014 a brand not registered in the Brand Registry \u2014 instead of Scalibor.<\/p>\n<p>To overcome this problem, we acted on two fronts:<\/p>\n<ul>\n<li>Repeatedly contacting support until we reached decision-makers on the Amazon Brand Registry team.<\/li>\n<li>Collaborating with MSD Animal Health lawyers to draft a letter clarifying that the reference brand was Scalibor, highlighting how the impediments to registration to the Transparency program were facilitating the sale of counterfeit products.<\/li>\n<\/ul>\n<\/span><\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section><section class=\"progetto__immagine leaving_animation\">\r\n    <div class=\"row\">\r\n        \r\n                            <div class=\"columns small-12 medium-6\">\r\n                        <div class=\"ct-image\">\r\n                            <img decoding=\"async\" class=\"birghtness_img\" src=\"https:\/\/selll.it\/wp-content\/uploads\/2025\/03\/scalibor-D1ing-v2.svg\" srcset=\"\" alt=\"\" \/>\r\n                        <\/div>\r\n                    <\/div>\r\n                                        <div class=\"columns small-12 medium-6\">\r\n                        <div class=\"ct-image\">\r\n                            <img decoding=\"async\" class=\"birghtness_img\" src=\"https:\/\/selll.it\/wp-content\/uploads\/2025\/03\/scalibor-D2ing.svg\" srcset=\"\" alt=\"\" \/>\r\n                        <\/div>\r\n                    <\/div>\r\n                        <\/div>\r\n<\/section><section class=\"progetto__altri_progetti leaving_animation\">\r\n\r\n    <div class=\"row\">\r\n        <div class=\"columns small-12\">\r\n            <p class=\"subtitle-2\">MORE PROJECTS<\/p>\r\n        <\/div>\r\n    <\/div>\r\n\r\n    <div class=\"row\">\r\n                        <div class=\"columns small-12 medium-4 col-project\">\r\n                    <a class=\"block-link\" href=\"https:\/\/selll.it\/progetti\/bolton\/\">\r\n                        <div class=\"reveal\">\r\n                                                            <div class=\"reveal--inner\">\r\n                                    <img decoding=\"async\" src=\"https:\/\/selll.it\/wp-content\/uploads\/2024\/05\/CS-Bolton-Image-1-150x150.jpg\" srcset=\"https:\/\/selll.it\/wp-content\/uploads\/2024\/05\/CS-Bolton-Image-1-300x206.jpg 300w, https:\/\/selll.it\/wp-content\/uploads\/2024\/05\/CS-Bolton-Image-1-1024x703.jpg 1024w, https:\/\/selll.it\/wp-content\/uploads\/2024\/05\/CS-Bolton-Image-1-768x527.jpg 768w, https:\/\/selll.it\/wp-content\/uploads\/2024\/05\/CS-Bolton-Image-1.jpg 1238w\" alt=\"\">\r\n                                <\/div>\r\n                                                            <div class=\"ct-text ct-text-progetti\">\r\n                                UHU\r\n                            <\/div>\r\n                        <\/div>\r\n                    <\/a>\r\n                <\/div>\r\n                                <div class=\"columns small-12 medium-4 col-project\">\r\n                    <a class=\"block-link\" href=\"https:\/\/selll.it\/en\/projects\/whirlpool\/\">\r\n                        <div class=\"reveal\">\r\n                                                            <div class=\"reveal--inner\">\r\n                                    <img decoding=\"async\" src=\"https:\/\/selll.it\/wp-content\/uploads\/2024\/05\/CS-whirlpool-1-svg-150x150.jpg\" srcset=\"https:\/\/selll.it\/wp-content\/uploads\/2024\/05\/CS-whirlpool-1-svg-300x204.jpg 300w, https:\/\/selll.it\/wp-content\/uploads\/2024\/05\/CS-whirlpool-1-svg-1024x697.jpg 1024w, https:\/\/selll.it\/wp-content\/uploads\/2024\/05\/CS-whirlpool-1-svg-768x523.jpg 768w, https:\/\/selll.it\/wp-content\/uploads\/2024\/05\/CS-whirlpool-1-svg.jpg 1248w\" alt=\"\">\r\n                                <\/div>\r\n                                                            <div class=\"ct-text ct-text-progetti\">\r\n                                Whirlpool\r\n                            <\/div>\r\n                        <\/div>\r\n                    <\/a>\r\n                <\/div>\r\n                                <div class=\"columns small-12 medium-4 col-project\">\r\n                    <a class=\"block-link\" href=\"https:\/\/selll.it\/en\/projects\/terra-moretti\/\">\r\n                        <div class=\"reveal\">\r\n                                                            <div class=\"reveal--inner\">\r\n                                    <img decoding=\"async\" src=\"https:\/\/selll.it\/wp-content\/uploads\/2024\/05\/Terra_Moretti_header-150x150.jpg\" srcset=\"https:\/\/selll.it\/wp-content\/uploads\/2024\/05\/Terra_Moretti_header-300x205.jpg 300w, https:\/\/selll.it\/wp-content\/uploads\/2024\/05\/Terra_Moretti_header-1024x698.jpg 1024w, https:\/\/selll.it\/wp-content\/uploads\/2024\/05\/Terra_Moretti_header-768x524.jpg 768w, https:\/\/selll.it\/wp-content\/uploads\/2024\/05\/Terra_Moretti_header-1536x1047.jpg 1536w, https:\/\/selll.it\/wp-content\/uploads\/2024\/05\/Terra_Moretti_header.jpg 1920w\" alt=\"\">\r\n                                <\/div>\r\n                                                            <div class=\"ct-text ct-text-progetti\">\r\n                                Terra Moretti\r\n                            <\/div>\r\n                        <\/div>\r\n                    <\/a>\r\n                <\/div>\r\n                    <\/div>\r\n<\/section>","protected":false},"featured_media":10169,"template":"","progetto":[72],"class_list":["post-10153","cliente","type-cliente","status-publish","has-post-thumbnail","hentry","progetto-test-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MSD Scalibor - 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